Okay, that may be a bit vague.
So here are 10 specific strategies you can begin to implement today and start getting more blog subscribers right away.
1).Killer Articles (1 hour per day)
Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).
Notice that your goal is to release one killer article every week. If that is not possible aim for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. In other words, expect killers articles to take from 5 up to 10 hours of work.
If you are not familiar with the term, a killer article is nothing more than a long and structured article that has the goal of delivering a huge amount of value to potential visitors. If you have a web design blog, for example, you could write an article with “100 Free Resources for Designers”. Here are some ideas for killer articles:
- create a giant list of resources,
- write a detailed tutorial teaching people how to do something,
- find a solution for a common problem in your niche and write about it, or
- write a deep analysis on a topic where people have only talked superficially
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2. Be laser focused
Make sure you are primarily focusing on a particular topic, and the more specialized that topic is, the better you’ll do. It’s also key to step back and evaluate whether there are enough prospective readers in your chosen niche. It’s better to be brutally honest with yourself than to toil away and end up disappointed.3). Promotion
The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:
- letting the people in your network know about it (don’t beg for a link though),
- letting bloggers and webmasters in relevant niches know about it,
- getting some friends to submit the article to social bookmarking sites,
- getting some friends to Twitter the article, and
- posting about the article in online forums and/or newsgroups.
4). Offer a bribe
Relax, it’s nothing illegal. It’s an ethical bribe, in the form of a free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription.But here’s a nifty way to do it with RSS:
If you have a WordPress blog, use the free Feedvertising plugin to link to the download page for your free gift. Since Feedvertising links only show up in the feed (and not in the post), only feed subscribers will see the link and have access to the bonus.
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5). Become a guest blogger
Contributing content to someone else’s blog may seem crazy, but it’s a solid strategy to gain exposure for your own blog and build your subscriber base. Just make it very clear to the blog owner that you require a very brief byline at the end of the post, with a link back to your site. And make sure it’s original content, not something recycled off of your blog.6). Post in forums
A tried and true technique since the earliest days of the Internet is to be a helpful, proactive participant in forums that are important in your niche. People will notice that you are offering yourself up to others, and will be more inclined to see what else you have to offer with your blog7). Cross-promotional deals
Work out a deal where you both promote each other in your RSS feeds. If one blog has way more subscribers than the other, work out a ratio deal, the smaller blog would promote the other blog continuously, while the larger blog would reserve one slot for the smaller blog, and use the other slots for other cross-promotion deals, affiliate links, or sponsor ads.So there you have it, with one additional word of caution.
All of the above presupposes that you are producing the best content you can. If you honestly cannot say that you are doing your best work content-wise, start there. But afterward, using some or all of the above will definitely increase your page views.
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