CONTENT MARKETING TOOLS: The Most Popular Tools Used By The Pros

As more and more businesses are began to investing time and money into content marketing, Businesses start to notice that Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

If you haven't  taken the time to think about the limitless opportunity content marketing can bring to your business, then I advice you invest in developing and implementing content marketing strategies for your business.

Not sure where to start? Here are some great tool
s you can use to master content marketing:

Web Analytics

Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.

 

Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.

Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

Website Analytics 

 

Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and  scoring, and more.

Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.

Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.

Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.

Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.

Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.

Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy.

Parse.ly – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.

Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.

SEO Analytics

Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.

 

SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.

moz – This platform enables users to monitor social media, manage SEO campaigns, and more.

BrightEdge – Measure and improve the SEO of your site with this content performance tool.

MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.

gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.

SerpStat – This software conducts in-depth competitive analysis based on SEO performance through domain lookup.

Social Media Analytics 

Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences.

Social Bakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

 

Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.

 

CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.

 

Nuvi- Nuvi provides real-time data visualizations that portray social chatter in a way that is easy to understand and show to others.

Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular.

TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform.

Simply Measured – This tool helps users analyze social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis.

Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data.

Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.

Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.

SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.

IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns.

Social Media

Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.

 

Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.

Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. Pinterest has nearly 50 million users.

LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.

Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more.

Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.

Social Media Management & Listening

Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

 

Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform.

 

Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.

 

Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.

 

Topsy Pro – This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts.

 

Sprout Social– This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.

 

Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.

 

Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.

 

Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.

 

Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).

 

Spredfast – This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.

 

Meltwater Buzz – This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.

 

Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.

 

CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.

 

Mr. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience.

 

Mentia – This tool helps you find relevant content and schedule social media updates to earn a better ROI.

MavSocial – Free social media platform for managing distribution.

 

Post Planner – This tool makes it easy for marketers to find & post content to social media consistently, while getting predictable and measurable results.

 

ReachPod – This platform helps to monitor and manage web presence and social media accounts

 

Email Marketing Tools

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

 

iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.

Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.

Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.

RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.

Sales Panda – This tool help to create better marketing collateral, improve SEO and share relevant content on social media to build your sales pipeline.

GetResponse – GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.

Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities.

MailChimp – Use this email marketing software to create a subscriber base, automate and personalize email..

Personalization

Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.

 

Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.

 

40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.

 

Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.

 

Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.

 

Localization

CloudWords – This translation management tool allows you to localize content by uploading it to a system and then selecting a vendor to translate it.

 

SmartLing– Speak to customers in their native language with this tool that automates the translation process by connecting content producers with translation professionals.

 

Translationcloud.net – This is a hub for hiring professionals who translate content to a variety of languages.

 

Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software.

 

Crowd in – Manage the localization workflow process with this software that helps control the process, but also provides tools for translators to work more efficiently.

 

OneSky – Translate apps or websites into 47 different languages with this translation service platform.

 

PoEditor – Allows for a hassle free software localization process through a collaborative translation platform.

 

Paid Promotion Tools

ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.

 

Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.

 

OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.

 

Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.

 

Limk – Content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences.

 

Outbrain.com – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience and exposing your content to engaged readers.

 

Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.

 

Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.

 

nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.

 

Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.

 

Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.

 

issuu– Publish content such as magazines, catalogs, eBooks and more on this free platform.

 

Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.

Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.

 

For a deeper dive into content promotion tools, consult our ultimate list.

Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.

 

Interactive Content Tools

Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.

SnapApp – This content marketing platform helps users create interactive content that runs across all platforms and is customized for each device.

ion Interactive – This software transforms existing content into interactive content, such as lookbooks, calculators, infographics and more.

Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social media and eventually generate leads.

Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.

StatSilk – Statsilk is a visualization software that enables users to make interactive maps and other types of visualizations.

Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.

 

Marketing Automation

Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.

 

Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.

 

Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.

 

Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

 

Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.

 

Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.

HubSpot – Marketers use this integrated inbound marketing system to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices.

Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.

AutoPilot – Multi-channel marketing automation software for email, SMS and direct mail.

Route – This tool serves as a marketing and sales automation system to convert leads into customers.

Right On Interactive – This lifecycle marketing automation software uses a Customer Lifecycle Map™ to help their users visualize where their prospects and customers are in their lifecycle/journey with the organization.

Influencer Marketing Tools

Traackr – Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.

Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.

Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.

BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.

Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn.

Appinions – This software analyzes and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content.

Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms.

Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation.

Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.

Sources for Content Creation

Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.

 

Textbroker – Assign writing projects including SEO and website localization through this online platform.

 

Skyword – This content production system allows companies to optimize manage and pay writers, use an SEO scorecard to optimize content, and more.

 

Brafton – Using its in-house search engine optimization and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses.

 

Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.

 

Pulse Point – Technology platform that combines programmatic targeting, distribution and optimization with content marketing.

DOZ – This tool sources, qualifies and selects the best local marketing professionals to execute marketing tasks

 

Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing.

 

Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.

 

Content Collaboration Tools

Compendium – Plan your content using Compendium’s calendar-based tool, create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.

 

Divvy – This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization.

 

ProofHub – Project management tool for organization and collaboration with clients, vendors and stakeholders.

Comindware – This tool delivers Business Operations Management solutions to enable performance and efficiency optimization.

 

GatherContent – Organize and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.

 

Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations.

 

Kapost – This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.

 

SocialCast – This collaboration tool organizes workflow into a single location accessible from anywhere on any device.

 

Marketing-AI – In this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework and promote published content & measure its impact.

 

Curata – Easily find, organize & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.

 

Beegit – Use Beegit to organize your content marketing workflow across teams and departments. This all-in-one collaboration tool monitors activity, approval, communications and images.

Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more.

Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.

Content Launch – Content Launch was designed specifically for small and medium sized businesses and helps manage workflow and distributes content with one click.

Contentivo – This management system is great for collaborating across teams by allowing team members to give feedback, track versions and eventually publish and analyze content.

 

Content Enrichment Tools

Storify – Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.

 

Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more.

 

Graphicly – Authors and publishers use this online tool to convert content for digital distribution and collect insights on reader behavior.

 

AcroLinx– Make all content consistent with this tool that analyzes each writer’s content for tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.

 

Writing Tools

Byword – This text editor, which works across desktops, iPads and iPhones, allows users to compose text with keyboard shortcuts, word counters and more.

Hemingway – Hemingway brings clarity to your writing by identifying common mistakes in sentences such as illogical structure, grammatical errors and overuse of adverbs.

Evernote – Manage notes, ideas and sketches to create better, more organized writing with this workspace app that syncs across all your devices.

Ulysses – This text editing app lets users focus on writing by providing the regular features of a word processor without cluttering up the screen.

Quabel – Use Quabel to write distraction-free in full-screen mode and also keep track of word count and estimated time it would take someone to read the piece.

Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.

 

Content Optimization Tools

InboundWriter – Monitor topics, gain insights into what makes readers tick, boost content popularity, and more using this tool designed for writers and content marketers.

 

Scribe – Created by the people behind Copyblogger Media, Scribe helps content creators identify topics that are relevant to the intended audience, measure social media engagement around content, and more.

 

Wordy – This tool pairs professional content editors with users to edit, proof and optimize various forms of written content.

 

Atomic Reach – This content scoring system analyzes content based on quality and relevance for specific audience segments such as “Specialist” or “Academic.”

 

Content Marketing Platforms

Curata CMP – The Curata CMP Content Marketing Platform is designed specifically for B2B marketers to help them drive leads and revenue from content.  Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics

Newscred –  NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience.

Percolate – Percolate is a leading social relationship management platform that also offers unique content management capabilities for large B2C companies.

Compendium – This was a startup company acquired by Oracle in 2013. It has now been absorbed into the Oracle Marketing Cloud under the product name Oracle Eloqua Content Marketing.

Kapost – Kapost’s Content Marketing Platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.

Are you ready to start implementing these tools in your content marketing strategy? The first step is to take a look within your own organization and start scaling your content operations.

• Define content marketing and build internal support
• Develop a content marketing supply chain
• Consolidate and integrate marketing applications