Link building is one of the core tasks of SEO. It not only helps promote popularity among users, but also contributes to the website’s ranking in search engines. Therefore, you need to work on link building in order to reap the benefits both from users and the search engine point of view.
The Link Rule
We’re all trying to make our websites friendly to search engines to rank higher. It’s a no-brainer to get into the search game since it’s still the number one activity done online. So since we’re trying to rank higher, we have to play by the search engine’s rules.
And the rule is: More quality backlinks, rank higher.