Why Digital Marketing is Important for Your Business Success in 2016

As the world is fast becoming digital more and more people are starting to consuming digital content on a daily basis. Companies begin to recognize the importance of digital marketing and it is essential that marketing departments innovate and adapt to the new circumstances and actively hire professionals in the field of digital marketing.

Digital marketing is important, not only because of its rapid growth but also because it is the future of marketing. Soon all traditional marketing forms will disappear as digital marketing will replace them altogether.

While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital consumption.

Digital marketing methods are faster, more practical and versatile than the old traditional ones, Technology has put business in the digital age. 

Some of the most common forms of digital marketing are:

• Blogs
• Website (SEO content)
• Online video content
• Internet banner ads
• Email marketing
• Pay-per-click advertising
• Mobile marketing (SMS, MMS, etc)
• Social media marketing (Facebook, LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)

Some of the key reasons of using digital marketing are:

• It is more affordable than the traditional form of marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.

• Easier to track results. With Digital Marketing we are able to analyze our own marketing campaigns, find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes.

• The number of consumers are limitless. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their mobile devices ie Tablets, Smartphones, Laptops etc. You need to develop your marketing and embrace the digital age.

With the arrival of the digital age it’s time for those who have not yet adapted to the new way of marketing to open themselves to the new ways of marketing interactions.