What Every Ecommerce Customer Actually Want From Your Store

When it comes to improving your eCommerce business? You may have lots of ideas, and so do your team members and external stakeholders.

You might feel like everywhere you turn, there’s another hot design trend, user experience concept, conversion optimization experiment or ecommerce tech tool that someone is hailing as the biggest business game-changer of all time. Well you don't have to worry about that, Here are five things eCommerce customers want from their shopping experiences.

1.  Free Shipping Opportunities

Paying for shipping remains one of the biggest deterrents to eCommerce transactions. To deliver an experience that’s aligned with what your prospects want, consider offering free shipping on orders that cross a given threshold for a shopping cart total. Don’t forget to promote this feature on your homepage, product pages and checkout experience screens.

Also Read: 10 Easiest Ways to Learn About Your Target Audience

2. Smart, personalized recommendations

With the rise of artificial intelligence, machine learning and big data, companies of every size can now leverage information to learn quite a bit about website visitors. What are we to do with all of this information, though? A lot of things, as it turns out. This data helps e-tailers to promote the specific types of products most likely to be viewed and purchased, to identify user conversion optimization opportunities and to provide personalized shopping experiences.

3.  Offer Special deals to keep your customers

With eCommerce It takes just seconds to Google a product name, open several tabs and bounce out of those that don’t make the cut. Price comparison sites and blog posts touting all the best deals, moreover, are ubiquitous. Making sure your prices are competitive can make a big difference to your business.

Use sidebar banner ads to promote discounted products, and configure your content management system to promote on-sale items to relevant category pages with eye-catching badges.

 Also Read: The 10 Most Popular New Businesses for Entrepreneurs to Start

4. Authentic and trustworthy customer reviews

One of the most important issues of the digital age is the ease that we can access information about products and vendors. Crowd-sourced reviews of your shop are more authentic and therefore more trust-worthy than anything you can license or say about yourself.

If you’re looking get started with publishing only, the most trustworthy user-generated product reviews on your site, use Yotpo, a platform that allows marketers to verify review authenticity, publish collections of comments and even serve up re-targeting ads on Facebook with reviews appearing in the ad creative.

5. Easy and free product returns

When one buys a product in person only to go home and realize it doesn’t fit, it’s relatively easy to go back to the store with a receipt and return the goods. With virtual retail, the return process is a bit more complex, and it can also vary dramatically from shop to shop.

To close more sales from visitors to your online shop, make sure your return policy is buyer-friendly and promoted prominently. Consider creating banners touting how easy it is to return merchandise and publishing them at strategic touchpoints in the conversion journey -- on product pages and shopping cart pages, for example.

 Also Read: Top 10 best and super easy Internet Marketing Strategies you should try

There’s no need to get overwhelmed by ideas to improve your online shop. The data is out there. When you pay attention to what customers want, it’s easy to determine what your most pressing opportunities for improvement are.