Easy Ways to Make Your Website Search Engine Friendly

Website owners often waste time creating an attractive and user-friendly website which is usually ignored by search engines. In order to position your website on the front page and to increase your page views and conversions, Simply follow this easy steps.

1). Validate Your HTML Code
While the search engines don't care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine's database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site's content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page.

Also Read: 2016 Web design trend predictions

2). Invite other sites to link to you.
Google rewards people who attract the highest number of links to their sites, especially if those sites already have good rankings themselves.

3). Create Relevant Title Tags
A number of new webmasters don't bother to set the title tag to something meaningful. Instead, they just put their site name in the title tag of every page on their website. They should, instead, put the site name only in the title tag of their home page, and place a meaningful title on each individual page of their site. For example, on a page that describes a product "Widget ABC", the title tag should read "Widget ABC Product Features" or something like that. If you feel that the name of your website is important to have on every title tag, place it at the end of your title for the sub-pages on your site, for example, "Widget ACB Features -ABC Company".

4. Develop a list of keywords and write a good description for your site.
 The trick to writing a good site description is making it concise (no more than 75 words), packing it with your most important keywords and phrasing it to read like a sentence. Include this description toward the top of your home page in the meta description tag.

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5). Use heading tags.
 Using H1 tags helps to be noted by the search engine spiders. Try to use H1 tag on a page, other than H2, H3 and so on.

6). Remove Hidden Text
Nowadays, everyone knows that it is counterproductive to use hidden text on your website. By hidden text, I mean text that is included in the main body of your web page but is not actually displayed on the screen when visitors view your page in a browser. In days of old, some unscrupulous webmasters used such text to add keywords to a web page to influence search engine results. Search engines try to deal with that tactic by not showing pages which they think contain hidden text.

7). Include keywords in the headlines on your web page
 Most search engines place higher priority on keywords that appear in the headlines on a page, but only if you use heading tags to style those headlines.

8). Eliminate Apparent Content Duplication
By duplicate content, I mean pages on your website that are identical to other pages on your site. If you manually create your website using a web editor, this will probably never happen. However, some of the automated services/software mentioned earlier create alternate routes to the same article.

For example, a content management system or blogging software may duplicate the same article you wrote under two different URLs, such as www.example.com/archive/article-name.html and www.example.com/2007/01/05/article-name.html. Another manifestation of this is when your software adds a session id to the URL. Since every visitor receives a different session ID, he/she will link to your page using a different URL.

Also Read: Blogger vs. WordPress: Choosing a Blogging Platform

9). Register your mobile site with search engines
 Mobile search engines, such as Yahoo!, feature mobile sites, but only if they know that you’re there and have designed a site for the mobile web.

10). Create compelling and relevant content
 This is very important when it comes to making your website search engine friendly. Write contents that are easy to be read by human readers and not for the search engines.

11). Don’t stuff in extra keywords
 Keyword stuffing is increasingly frowned on by search engines. Plus, it's downright self-sabotaging on the mobile web, where every word counts and adding extra words can cost you valuable download time.

Also Read:How to Write Magnetic Headlines

12). Don’t expect instant results
 Even if you do everything right in the search engine search game, you might still have to wait for the results of your efforts to be recognized. Some search engines can take weeks or months to reflect changes to web pages on the Internet.