7 Reasons Why Social Media Marketing is Important for Your Business

 
The goals of social media marketing can't be just to gain likes, fans, and retweets. Social media marketing is far more than an online popularity contest, and the better business owners understand the importance of social media marketing, the better they can use it for their companies.

 Here are 7 benefits of social media that business owners need to understand: 

     
1.) Increase brand awareness
Social media is an excellent way to introduce people to your brand, if people are unaware of a business or a website's existence, they can't shop there. Because social networks are used by more than two-thirds of the country, and given the way content spreads virally, social media is the perfect channel to promote a brand to potential customers. Statistics shows that 78 percent of small businesses attract new customers through social media.

2).Everybody Is Doing It
The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.

Also Read: Easy Ways to Make Your Website Search Engine Friendly

3). Increase sales
Social media marketing can be used to increase sales and revenue. That's why it's called social media marketing and not simply social media public relations. Marketers can use promoted content and advertisements to sell products to target audiences who haven't become fans of a brand yet.

The ability to target particular audiences is one of the greatest benefits of social media marketing. Social networks know a lot about consumer interests and demographics, so even though there are hundreds of millions of fans, marketers can accurately target the right people with the right message.

There are also a lot of ways that retailers can sell products directly from social networks. On Facebook, business owners can set up a Facebook store with apps like Ecwid or Beetailer. On Twitter, retailers with Amazon.com pages can allow Twitter users to add products to their Amazon checkout straight from their Twitter feed. There are also ways to sell products on Pinterest, YouTube, and other social networks.

4). Lead Generation
 Lead generation is another reason why companies should opt for social media marketing campaigns. Lead generation is an integral part of a company’s success and social media marketing strategies and campaigns helps in targeted and relevant lead generation.

Also Read: The Importance of Having a Website for Your Business

5). Improve customer service
Another benefit of social media that's easy to overlook is customer service. Even if a business has a dedicated customer service department, telephone number, or email, it's important to handle issues via the method of communication the consumer prefers. The fact that people use social media to ask customer service questions is reason enough for businesses to ensure their ability to help customers through social media.


One of the key concerns of consumers when they shop online is the responsiveness of customer service. People want to be assured that if they have a problem, they can easily find help. By being receptive to customer needs, business owners can increase customer loyalty to a brand.

6). Don’t let your Competitors Beat You
You do not want your competitors to leave you in the dark, especially when social medial is free. A simple Facebook or Twitter page can attract hundreds and even thousands of additional people to your website without you having to spend a dime.

Try searching out your competitors on the web to discover whether or not they have a social media presence. Check sites like Facebook and Twitter to see how many followers your competitors have for their businesses. If you find that other businesses in your industry are actively engaging in social media marketing, you most likely need to get active as well.

7). Generate Relevant Traffic Traffic generation is the sole purpose of all the online marketing campaigns and social media channels are highly powerful traffic generation sites. There are many niche social media channels which makes it easier to generate relevant and quality traffic to the website.

Also Read: Online Marketing Strategy Made Easy

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