In order for your business to be successful, it is essential for people to know about your brand as well as the products and services you offer. This is where a good online marketing strategy can help:
1. Commit some time.
This is actually the hardest part of online marketing, especially for super-busy entrepreneurs. Nevertheless, you'll need to spend some time on this, but not as much as you might thing. I recommend between about 2 to 4 hours a week. Schedule it!2. Decide what technology to use.
There are two ways to go. You can build a traditional website using a website editing tool or a blog-style website using a blogging tool (like WordPress). IMHO, the blog-style is the way to go until you can hire a professional.3. Buy a URL.
This part is simple. Get on one of the numerous services and purchase an online name that fits with your business. In most cases, you'll need to personalize it in some way (like "JoesGreenPlumbing.com") because all the easy URLs ("GreatPlumbing.com) are already owned.ALSO READ: 4 magical ways to increase page views of your web page
4. Make Blogging a High Priority
Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.5. Keep it professional
When you're just starting out, take a minimalistic approach. Don't try to cram the site with everything you might someday want. Just make certain that the site is professional, accurate, has the "tone" of how you want your business to be perceived.6. Take Steps to Boost Conversions
There are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples: Use good call to action on website Use call to action in all other marketing material Make sure call to action are prominently displayed throughout your website.7. Monitor your online image
Use Google Alerts to track when your business name, your name, or any other relevant search term is found on the web. That way you'll know whenever somebody is either praising or dissing you.ALSO READ:10 Ways You Can Use Facebook Groups to Market Your Business
8. Learn From Other Businesses
You can learn a lot from other successful businesses in your niche. Simply looking at their website and social profiles can tell you a lot. There are also many competitive analysis tools that your business can take advantage of. Research your competition to get inspiration and learn new ways to market your business.9. Network with customers and other businesses.
LinkedIn is probably the most popular social networking service for professionals and businesses, but all social media offer ways to connect with customers. Make sure that you are connecting with customers, vendors, and even competitors on all of your social media accounts.
10. Offer Deals and Discounts
Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to ge extra coverage for your business.
11. Run Competitions
Running a competition is another very effective way to market your business. Use a good prize or reward to entice customers. It also gets people talking about your brand. Social media sites like Facebook can be great for promoting your competitions and can also attract new followers for your business.
12. Using Videos To Market Your Business
Studies show that customers are much more likely to buy if they see a video of your product or service, Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy, Displaying product videos on website is a very effective way to increase sales.If you are creating your own videos, don’t limit yourself to promotional videos about your products or services only. Creating instructional videos that can help your targeted audience to solve common problems will get far more coverage than promotional videos.
ALSO READ:CONTENT MARKETING TOOLS: The Most Popular Tools Used By The Pros
13. Consider Paid Advertising
If you are new and do not yet have a large enough following on social media, you can consider paid advertising on social media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.
CONCLUTION
Think about your audience, and what you think they will be doing online. Then use target ads, social media and other promotional activities so that it reaches customers where they are likely to go.
No comments:
Post a Comment