The audience for podcasts has been growing rapidly during the last decade, By delivering your content for free to listeners, you can also boost sales by advertising your business at the same time, The trick is to bring listeners valuable content.
Why Podcast?
Podcasting is the new way of reaching every Internet user with a smart device your customers can download your audio file and listen anytime they want, Which gives you the opportunity to reach customers through audio in addition to the content you provide on your Web site.
By offering a podcast, you give people the flexibility of hearing your information when it's convenient for them. They can hear your content, you keep your business on their mind and by continuing to offer free content, you'll be able to gain loyal subscribers.
Advantage of a Podcast
As entrepreneurs, we are passionate about what we do. You started your business with the idea that your product or service idea was unique and useful. A Podcast can help you get in touch with your audience and target market with more details and helpful advice.Using the right podcast promotion, you can help your business grow. The more popular your podcasts become, the more listeners you'll get, who will likely also be customers or referrals, It also helps establish your expert status as a podcaster. If you are the only one publishing a podcast in your industry niche, you become the expert.
Also Read: 13 Simplest ways to effectively market your business online
Get the right Podcast Recording Setup
You don't have to spend lots of money for special equipment or studio space. In fact, you can get a simple USP computer microphone for about $50 - $70, and even a podcasting kit that includes mic, headphones, and software for about $100.You can even use free software available for download. Audacity is one of the most popular free computer audio recording software that is easy to use, allowing you to save in your preferred podcast format.
When you do record, be sure to do it in a small, quiet space. This avoids echo or reverb found in larger spaces. And you don't want the sound of traffic, jabber, or construction in the background.
Put a link on other social media profiles.
LinkedIn lets you insert media links in your profile: The summary and project sections are ideal for featuring a podcast. On Facebook, link to your podcast and include show notes in a status update or a note. Don't forget to share the podcast with your Facebook groups.Podcast, Not Commercial
You'll want to give listeners free, helpful information that they can use whether they buy your product or skip the sale. Just as you would write a non-biased article that provides information on how to do a particular task, you'll want to create a podcast that gives the listener info they can use without injecting a commercial sales speech.Also Read: How Small Businesses Can Take Advantage of Technology
Invite Question Submissions
Help get your audience involved, By creating a platform for questions, you could invite them to submit questions that you can answer. Say you operate a smartphone store. Your audience may have questions about smartphone maintenance, the best products or what to do in a "smartphone emergency", etc.Promote Each New Podcast
Don't upload your podcast and expect everyone find it. You have to promote it. Utilize your social media accounts, blog, website, and other strategies to inform your followers, friends, and customers that a new podcast is ready for download.CONCLUTION
A podcast can be fun to share your knowledge and expertise, and gain a new ways to acquire customers. As well, you can attain expert status with your podcast topics. Consider if you have the resources and time to create a podcast, and use our tips listed here to help you get going.
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